Threat Of Substitutes And Bargaining Power Of Customers Marketing Essay

Threat Of Substitutes And Bargaining Power Of Customers Marketing Essay As mentioned earlier in part 1.3, I will be using Porters Five Forces to analyse the external environment to obtain a comprehensive understanding of a given industry. My focus here will be the fast food industry. BK is my chosen company to evaluate the effect of globalisation has upon fast food industry. The analysis will be done in four areas as below and there may be some overlapping of points as they can be interrelated. There are six major sources identified as barriers to a market entry which include economies of scale, product differentiation, capital requirement, switching cost, access to channels of distribution and government policy (Porter, 1980). All these have had impact on BK especially as from the point of view of globalisation. In my observation, it is very possible to open one or two outlets but to globally have a chain of outlets with the same branding requires tremendous capital requirements. Thus globalisation has directly impacted BK in the way it structured its business model through franchising. BK could afford to do so as with agreements such as US- Canada Free Trade Agreement and North American Free Trade Agreement (Reference for Business, 2010). BK took advantage of the relative free flow of resources under globalisation to expand globally. Franchising is a relative low cost and low risk business model. Most of the US franchisors often use this method to enter a new market with diverse economical, cultural and political environment (Alon, 2006). For instance, 88% of BKs restaurants worldwide are franchised in fiscal 2009, contributing to $412.5 millions of total revenue globally (Burger King Holdings Inc., 2009). Franchising enables the business to develop in an unfamiliar market relatively quickly on a larger scale, allows the use of local partners who are familiar with local environment and also to create a standardised, global brand image, generating marketing economies of scale (McDonald et al., 2002). Charts below will provide further information on BKs franchise restaurants. Chart 1: Percentage of BKs Franchise Restaurants and Company Restaurants Worldwide ( Burger King Holdings Inc.,2009; SEC Info, 2007) Chart 2: Revenue Breakdown From BKs Total Revenue Worldwide (Burger King Holdings Inc., 2009) However with globalisation, competition is globalised and relentless. McDonalds is actually BKs largest competitor as it provides better menu variety with more valuable and affordable prices (CNN.com, 2009), biting into BKs revenue by securing a larger market share. McDonalds is also more a pioneer compared to BK because it opened its first restaurant in 1940 (Spiritus-temporis.com, 2005) compared to BK with its first restaurant in 1954 (WikiAnswers, 2010). Being a pioneer, McDonalds has many advantages which includes entrenchment of position in consumers minds, creating higher thresholds for later entrants in terms of quality, advertising and distribution support, enjoys long-term market share advantages and reputation benefits (Gass et al.,2003). It is the effect of globalisation where McDonalds has built around 32,000 outlets in more than 117 countries (McDonalds Corporation, 2010). With its expansion into international markets, the company is famous throughout the world and is the leader in this industry followed by BK only at second place. The difference in number of outlets worldwide which also translates into sales volume differences between these two fast food chain can be seen clearly in the diagrams below. Chart 3: The total number of restaurants worldwide for BK and McDonalds. ( Burger King Holdings Inc.,2009; McDonalds Corporation, 2009) Chart 4: Comparison of Sales Revenues Between BK and McDonalds (Burger King Holdings Inc., 2009, McDonalds Corporation 2007; 2009, SEC Info, 2007) Based on the charts, McDonalds is approximately 3 times larger than BK in terms of outlet and 10 times larger in terms of sales revenues. Substantial capital is also needed in terms of advertising to build up BKs brand. The advertising cost of McDonalds is approximately 8 times higher than BK thus creating a higher barrier entry when BKs brand name is lacking compared to McDonalds. To compete with McDonalds, BK needs more capital to increase its advertising as it is very much needed in globalisation to introduce BK in new markets and building up its image that they may otherwise not known about (Coulter, 2001). To ease comparison of the advertising cost, it is illustrated in chart below. Chart 5: Advertising cost of BK compared to McDonalds (Burger King Holdings Inc., 2009; SEC Info, 2007; McDonalds Corporation, 2007;2009) With these type of cost outlays, for other competitors to come into the same scale as these two companies is extremely daunting indeed, thus the threat of entrants is low, though for smaller players is possible to find niches that are under or not exploited as yet. Luckily the advertising costs have resulted in branding, which builds a better image globally and flows ultimately into higher sales and profitabililty. Table below provides Best Global Brand Ranking 2009 highlighting few of BKs major competitors and where BK succeeded in positioning its brand among top 100 in year 2009. 2009 rank 2008 rank brand country of origin sector 2009 brand value ($m) 6 8 united states restaurant 32275 61 64 united states restaurant 5722 79 81 united states restaurant 3876 90 85 united states restaurant 3263 93 new united states restaurant 3233 Table 1: Best Global Brand Ranking 2009 (Interbrand, 2009) It is clear that BK lags behind McDonalds though in many ways this is to be expected given its much lower advertising cost outlays, which besides outlet costs, form a significant barrier of entry as mentioned earlier. 3.1.2 Product Differentiation With globalisation, BK differentiates itself from other fast food giants by acknowledging culture and country specific needs. For instances, Pork-based Bulgogi Burgers are offered in korea and the ultra-spicy Rendang Double in Singapore (Wikipedia, 2010). Picture 1: Pork based Bulgogi Burger Picture 2: Rendang Double (flickr.com, 2008 ) (therealnurulle.blogspot.com, 2010) BK also keeps its promise of Have it your way with customers having 221184 possible ways of ordering a Whopper meal (Swabey, 2007). This will help to ease its penetration into new market with different local conditions. BKs response to globalisation is obviously to cater to local tastes, as the pictures above testify. Another response to globalisation has been the move towards becoming more healthy by offering healthier menu with less salt and also with its product innovation to provide food with higher nutrition contents. At all times, BK is trying to differentiate itself to meet customers demands. Further details regarding food offerings will be mentioned in later part. 3.2 Threat of Substitutes and Bargaining Power of Customers Various global fast food chains have successfully make inroads in diverse market settings around the world (Watson, 2006). These restaurants stand the most conspicuous symbol of globalisation and modernity in countries worldwide (Wilk, 2006). Hence, they are often viewed as the cutting edge of emerging global consumer culture which have caused societies worldwide to become increasingly homogeneous and deterritorialised (Friedman, 2000). Although the expansion of Western quick-service eateries outside America and Europe has done much to transform established notions of service, taste and lifestyle (Schlosser et al., 2001), their spread has also given rise to rival domestic chains whose extensive knowledge of local preferences offers real advantages in attracting and retaining customers (Matejowsky, 2008). It is the strong bargaining power of customers which intensify the competition among various food chains with more substitutes available. To deal with these forces on a global basis, BK resorted to differentiate itself through innovative marketing and menu items. 3.2.1 Innovative Marketing BK has adopted a strategy which helps to differentiate them from their competitors. The company appointed TMP Worldwide Advertising Communications to create an exclusive company-wide employer branding campaign based on the concept Fun with a Future which concentrates on brand recognition, employee engagement and delivering on brand promise. BK decided to differentiate itself through its product and people with its employee as brand ambassador where all employees at all levels are linked to the company brand featuring in BKs advertisements and posters (Business and Finance Week, 2008). This is in line with the concept of globalisation where people of different races, culture and family background will have a common global identification as BKs brand ambassador. Pictures below feature BK employees who are of different races and cultures. Picture 3: Employees of BK in Tokyo Picture 4: Employees of BK in U.S. (associatedcontent.com, 2010) (farsons.com, 2010) BK also uses a creative marketing strategy by building an edgy, hip image with young men, who are targeted consumers (Jargon, 2006). For instance, in November 2006, BK began offering BK Xbox and Xbox 360 games with their value meals. After one month, 20 million of BK Xbox games had been sold. The games could only be bought with a value meal which means that BK attracted a lot of customers with this promotion, earning a nice profit from it. Comparing with BK, McDonalds on the other hand only places Nintendo mascot toys in their Happy Meals (Mattie, 2007). A picture of both BK Xbox and McDonalds Nintendo toys can be seen below. Picture 5: Burger King Xbox Picture 6: McDonalds Nintendo Toy ( blogs.ft.com, 2006) (toadcastle.net, 2006) The successfulness of BKs innovative marketing was already proven in 1999 in a TV campaign where Whopper was proclaimed as Americas Favourite Burger. That claim was based on the result of a research where 700 consumers were asked to name their favourite burger. 33% of them picked Whopper and only 12% chose McDonalds Big Mac (Cebrzynski, 1999). Having innovative marketing is a response to the threat of substitutes and bargaining power of customers as BK tries to embed itself on consumer consciousness globally. 3.2.2 Menu Options and Changes BK tries to reach out more customers through its menu to reduce threat of substitutes, which of course with globalisation is a full time and relentless force. As mentioned in part 3.1, health consciousness was rising among people with the obesity crisis hitting globally. It was found that United States tops the hierarchy for obesity with 30.6%, followed by Mexico and United Kingdom with 24.2% and 23% (NationMaster.com, 2010). Even though BK tries to blunt customers bargaining power and the threat of substitutes through aggressive marketing as seen above, in truth they are obviously much stronger with no switching cost. New Products Thus a response from BK is to try to be almost all things to customers. For instance, provide healthier food options. The company in its social responsibility statement promises to work with its trained chefs and nutritionist to develop new menu options that meet customers nutritional needs globally (Burger King Holdings Inc., 2010a). BKs efforts could be seen when it unveiled a healthy eating adaptation of its Have It Your Way strategy where posters in restaurants tell customers how to order a low carbohydrate, low fat and low calorie meal (Walker, 2004). The famous Whopper can also be served without the bun, mayonnaise and ketchup (MacArthur, 2004). BK also launched a new salad line offering shrimp and sirloin steak with grilled peppers and onions on it (Walker, 2004). Besides, health drive was initiated by BK by reducing salt and fat content in burgers and fries. Even children are targeted where childrens menu also comes with a choice of apples or grapes, milk or fruit juice (Forte, 2006). In 2008, BKs kids meal underwent makeover with the introduction of apple fries as part of the meal (Burger King Holdings Inc., 2010b). A list of BKs healthier options with their calorie contents are provided in Appendix 3. Pictures below show two healthy options from BK. Picture 7: Kids meal with Apple Fries Picture 8: Bunless Whopper (fastfood.ocregister.com, 2009) (hungry-girl.com, 2010) In addition, BK also later launched its Joe Coffee. This made-to-order coffee processed from 100% Arabica coffee beans (The Franchise Mall, 2005). This is actually a response to global economic crisis where it was found that consumers were trading down from more expensive coffee such as starbucks into lower ranking choices, providing a perfect option for BK. Thus even though globally the economic situation was dire, for instance it was found that 2009s world economic growth rate was only half percent (International Monetary Fund, 2009). BK found a new market segment to exploit to further reduce the threat of substitutes and bargaining power of customers. Latest initiatives include where in February year 2010, BK decided to replace its own coffee brand BK Joe with Seattles Best Coffee, a brand owned by Starbucks to increase falling sales by improving its product offerings (Tice, 2010). Pictures below show BKs Joe Coffee and its replacement, Seattles Best Coffee. Picture 9: BK Joe Coffee (ebay.com, 2010) Picture 10: Seattles Best Coffee (myalohavibe.com, 2010) BK also imitated a McDonalds breakfast item. BKs Breakfast Muffin Sandwich was promoted through an advertisement where a cleverly disguised BK breaks into McDonalds Headquarters to steal the Top Secret Blueprints for the Sausage McMuffin With Egg (Dave, 2010). Picture below shows the contrast between the two breakfast offering from McDonalds and BK. Picture 11: McDonalds Sausage McMuffin with Egg Vs BKs breakfast Muffin (davescupboard.blogspot.com, 2010) New Pricing It is not just menu changes were offered but also menu pricing as well. To meet the changing economic conditions as an impact of global recession, BK also announced that it will offer $1 double cheeseburger in order to gain market share back from McDonalds (Johnson, 2007). This has cause BKs franchisees to file a law suit challenging BKs right to dictate maximum prices as the products costs is at least $1.10 per sandwich (Glover, 2009). Thus even though BK tries to satisfy customers other stakeholders may not be happy, showing the complexities in managing relationships in the era of globalisation. Further in many ways, as seen in breakfast, and even in pricing, since the RM $1 cheeseburger, BK is imitating McDonalds. 3.3 Bargaining power of suppliers With globalisation, BK is required to maintain the quality of services in its restaurants worldwide. As a measure of quality control, BK will evaluate before approving the existing or potential manufacturers and distributors of food, packaging and equipment products used in the restaurants. Evaluation is done based on their delivery, timeliness and financial conditions. To ensure consistency, franchises are required to purchase their products from approved suppliers. (Burger King Holdings Inc., 2009). 3.3.1 Purchasing Power of BK Restaurant Services Inc. (RSI), a not-for-profit independent purchasing cooperative leverages purchasing power of the BK system in United States by negotiating the purchase terms for most equipments, food, beverages, toys and paper products used in the restaurants (Burger King Holdings Inc., 2009). RSI currently involves in the negotiation of purchase with BK for more than $3 billion a year in goods and services, managing supply agreements with over 300 suppliers and 27 distributors (Sterlingcommerce, 2009). For company restaurants and franchise restaurants in Canada, a subsidiary of RSI is responsible to purchase the products. However, there is currently no appointed purchasing agent that represents franchisees in other international regions. BK will work closely with their franchisees to implement programs that leverage their global purchasing power and to obtain lower product costs outside the United States and Canada. (Burger King Holdings Inc., 2009). Globalisation has increased the purchasing power of BK and therefore reducing bargaining power of suppliers with the ease of selection of suppliers who meet the company criteria 3.3.2 Suppliers of BK Food As a global fast food chain, it is important for BK to maintain its brand name worldwide. The image of the global brand could be destroyed in a day due to globalisation where news travels billion times faster than it used to be in the past. BK was labelled Murder King by animal activists forcing the company to implement new policies that are more closely monitor its suppliers. Thus by 2001, there were guidelines that require the egg suppliers battery cages to contain two water bottles, allowing the birds to stand upright and be at least 75 square inches (Detweiler, 2001). BK further discourages its suppliers from trimming chickens beak and breaking their wings to save packing space when transporting (Detweiler, 2001). Reports in media of one or more cases of food-borne diseases in one of BKs restaurant also negatively affect its sales worldwide when being highly publicised (Burger King Holdings Inc., 2009). During an earlier case in year 1997, BK cut off its ties with one of its biggest beef supplier, Hudson Foods Inc. as its beef supplies were contaminated with E.coli..Hudson voluntarily recalled the beef after the severity of E.coli contamination was discovered at its plant in Columbus, leaving some BK restaurants without sufficient beef supply for 24 hours to 48 hours (Papernik et al., 1997). Soft Drinks In fiscal 2000, BK decided to enter into a long term contracts with The Coca-Cola Company and Dr Pepper/Seven-Up Inc to supply all restaurants of BK in United States with their product (Burger King Holdings Inc., 2009). BK prolonged its long term liaison with The Coca-Cola Company as an approved soft drink supplier for its international region covering Greater Europe, Latin America and Asia-Pacific (PRNewswire, 2003). With the effect of globalisation, consumers in around 200 countries enjoy Coca-Cola products of more than 1 billions servings per day (The Coca-Cola Company, 2010). BK International President believes that with this renewed alliances, Coca-Cola Company, recognised as the worlds best known brand (The Coca-Cola Company, 2010) will help to grow the BK brand rapidly by providing the best burger experience to their consumers in all restaurants globally (PRNewswire, 2003). Getting into alliances with suppliers is a good way to also set up higher barriers of entry. From my analysis, bargaining power of food suppliers are strong but over soft drinks especially in terms of dealing with companies with strong brand name is weaker. Obviously, the extent to which the other party uses branding and distribution network as leverage globally as well. Employees Other than external suppliers, internal supplier is also an important piece of puzzle which without, BKs supplier network would not be complete. Hence, the bargaining power of its employees should not be shoved aside. BK had approximately 41320 employees in its company restaurants, field management offices and global headquarters as at 30th June 2009 (Burger King Holdings Inc., 2009). As mentioned in part 3.2.1, there are diversity of employees with different backgrounds, race, religion and cultures. It is clear that like globalisation, the factors in Porters Five Forces are interlinked and do not stand alone. The success of BK is highly dependent on its ability to attract general managers with necessary competences to be part of the management team to motivate the employees to sustain high service levels and maintain sales growth. The competition for the right employee candidates causes higher payment of wages featuring the high bargaining power of employees (Burger King Holdings Inc., 2009). However, where boundaries between countries became narrower and communication made easier with globalisation, the search for the right employee is more efficient and effective through online application, which could perhaps reduce their bargaining power. The selection of employees is important as a wrong choice would lead to negative publicity. In one of the cases, a BK employee in Jacksonville had tried to poison a customer as he was pissed due to his suspension for misconduct (Morbid, 2010). In another case, a Washington State Deputy, Edward Bylsma after discovering a spit on his Whopper ordered fr om a BK employee decided to sue BK seeking $75,000 of compensation (Ryan, 2010). No doubt with globalisation, these news would definitely spread fast and adversely impact the companys brand. Further, since a large portion of outlets are franchised as a result of BKs decision on this bus model to move globally, employees become even more important as front link assets to keep sales and profits up. With payroll expenses on the increase as seen in the chart below, it is clear that for employees, their bargaining power is, in my opinion, rated medium to high. Chart 6: Payroll and Employee Benefits for BK ( Burger King Holdings Inc., 2009) 3.4 Rivalry among Existing Competitors Globalisation has increased the competition among the fast food chain. With various quick service restaurants mushrooming worldwide, other than competing on a national or regional basis, they are competing with each other globally. As an effect of globalisation causing increases in degree of awareness among consumers, there has been intense competition among the competitors globally to gain market share. Increasing prices of raw material, agitation by social organisations, slow down of U.S economy and also increasing fuel prices has prompt many fast food chain to divert their attention to eastern part of the world especially China ( Naim, 2008). Although globalisation has ease the expansion of fast food chain worldwide with the ease of information transfer and seeking global suppliers, entry into China and other Asian countries still pose logistical and political challenges. As quoted from Martin (1994) in Nation Restaurants news Among the most frustrating obstacles are the scarcity and inordinately high cost of prime locations in most markets as well as the steep tariffs and patchwork of inconsistent regulations that impede imports of commodities and equipment. 3.4.1 New Geographical Regions and New Ventures Taking a closer look, even though globalisation has blurred boundaries, there are still differences in cultural issues between United States and other countries resulting in different eating habits of consumers ( Glazer, 2007). From consumer point of view, globalisation has resulted from development of sophisticated media contributing to the creation of a borderless market but it does not mean it is without internal differences or local tastes (Ziedman, 2003). When a company goes global, they are bound to satisfy the demands of local customers. For example in India, cows are sacred and worshipped by the Indians, beef could not be served and the muslims, they could not consume pork (Kulkarni et al., 2009). Hence, it is a must to substitute the beef and pork in the product offerings. To further compete globally, BK invested in Whopper Bars. BK opened their first Whopper Bar in Orlando during spring 2009, and the first in Asia in Singapore during September 2009 (International Wire, 2009). It offers a specialised burger menu with more than 20 toppings (Ruggles, 2010). On 8th February 2010, BK further announced that beer sales will be added at a new unit opening in South Miami. ( Ruggles, 2010). BK changes may not be rapid enough to obtain further market share from McDonalds but the company has been spending more effort in improving its sales in this global competition ( Anderlini et al., 2010). Competing on a global scale gives rise to global income streams. This would help BK to sustain the worldwide competition where the profit from a restaurant would balance the loss in another. The pie charts below show the distribution of revenue from different geographical region. Chart 6: BKs Geographical Sales from Year 2007-Year 2009 (Burger King Holdings Inc., 2009) In a way, the company is more dependent on its home market, as showed in the pie chart above where most portion of global stream income is generated. In a recent case in 2009, BKs advertisement for Texican Whopper burger in Europe had angered the Mexicans where a small wrestler featured in the advertisement was dressed in a cape resembling a Mexican flag. Mexicans have high respect for their flag and therefore could not tolerate such an insult from BK ( The Assiociated Press, 2009). This adverse publicity could have adversely impact its profits. Still, the company had not done unduly badly as seen in the charts below. Chart 7: Revenue, Gross Profit and Net Profit of BK from Year 2005 2009 (Burger King Holdings Inc., 2009, SEC Info, 2007) It is clear that BK has done well as seen in increasing absolute figures of all sales, gross profit and net profit. A look at gross profit and net profit margin also shows that on a relative basis the company is handling itself well in the world of globalisation. Chart 8: Gross Profit Margin and Net Profit Margin of BK from Year 2005- 2009 (Burger King Holdings Inc., 2009, SEC Info, 2007) Even though Gross Profit Margin has been decreasing slightly, its net profit margin has been increasing with a drastic improvement from year 2006 to 2007. This is definitely a good sign. 3.5 Conclusion and Recommendation Globalisation can be a threat to the company and also it may help its expansion. Being a global brand, BK has a lot benefits which include cost-efficiencies, sharing of resources and ability to attract partners, employees and customers on entering new market. It all depends how the company took opportunities and work towards their goals. Management of globalisation is the key to success and most importantly, BK need to balance between global and local control (Samli, 2008). The company has retreated back to the US market, which is why the share prices have been sliding back down in recent times as seen below. Chart 9 : BKs Share Price Ups and Downs from 2001 till 2010 ( Yahoo Finance, 2010) Recommendations made to companys performance are as follows: Moving In Developing countries, Especially India and China Aggressively: India and China both has a steady high economic growth rates of 8.8% and 10% in 2010 (India Brand Equity Foundation, 2010) and will probably be the major players in the world economy. It is definitely a wise option to expand BKs growth in these two countries by using local partners, local employees and local ingredients. Furthermore, BK could also offer limited promotions during festive seasons or special events, for instance during Chinese New Year or Deepavali as this will help to attract more customers during that period. Broader Menu Selection: As mentioned earlier in the project, BK should continuously provide more choices of menu which allow customers to pick from wider choices. This step should be taken to also reduce threat of substitutes from new entries and existing competitors. Its product offerings must also be ensured to meet the local taste. As mentioned by the officials of market research firm of the NPD Group, quick service operators who are expanding their brands outside the United States must customise each unit to meet the specific needs of consumers in the country and region they seek to enter (Glazer, 2007). Promotions and Advertising: As observed so far, BKs advertising has been giving positive impact on its sales. Hence, BK should continuously invest in its promotions and advertisement to gain market share. BK could perhaps invite its employees to give their opinion as they are also the brand ambassadors. This would allow a fresher and a more creative in flow of idea and to boost the motivation of the employees as they are invited to participate in the companys program. However, BK should avoid price wars with its competitors ie. McDonalds as this would pull down the profits of all burger chains. BK should choose to differentiate from its competitors. There is only one winner in cost strategy but there may be more than one winner in differentiation strategy. Relationships with Franchisees: There has been cases where the franchisees are not happy with the decisions of BK Inc..The most obvious example is the sale of doublecheese burger at $1. BK should strengthen its ties with the franchisees by encouraging them to provide ideas and feedbacks on how to improve sales. When there is a disagreement between them, BK should understand the reason behind and to solve it on a win-win situation. If this could be practised, law suit against BK Inc. could be avoided. In conclusion, Porters Five Forces Analysis that was used to analyse BKs stand in the industry gives a birds eye view of the company and industry globally. Globalisation plays a major role in pushing and shaping the company. The survival of BK is dependent on its ability to adapt to constant changes in business environment due to globalisation. With BKs effort in improving its performance, it will definitely survive in this field and could perhaps be the number one fast food chain worldwide in the future.

Explain Biblical Ideas About the Goodness of God Essay

Throughout the bible the goodness of God is shown in many ways, the bible presents God as being morally perfect, and everything that he is or will ever be is also presented as morally perfect; The Bible presents God as benevolent, an all loving figure. It displays this in a number of ways throughout the Bible, the first and possible the most important way is in the first book of the Bible, Genesis. Genesis states that everything that God creates is â€Å"Very good†; When God created the world in the Genesis creation story he commanded various things. â€Å"And God said, Let there be light: and there was light, and God saw the light, that it was good: and God divided the light from the darkness â€Å". (Genesis 1:3-4). The authors of the bible when praising God do so because he provides reason for it. The creation of animals, plants and waters are all necessary for the sustainment of life, and religion, â€Å"Be fruitful and multiply; fill the earth and subdue it; have dominion over the fish of the sea, over the birds of the air, and over every living thing that moves on the earth and God said, â€Å"See, I have given you every herb that yields seed which is on the face of all the earth, and every tree whose fruit yields seed; to you it shall be for food. (Genesis 1:28-29). Some Christians believe that there is still goodness like God’s around us today in the form of stewardship. We look after our world to improve it so we can pass it on to the next generation. Another way in which the bible shows Gods goodness is; Christians believe that God’s goodness is shown in his son Jesus, and his sacrifice in the name of God. Jesus came to earth as God in human form, he done this to experience the lives of his people. God thought it was all well and good requesting people to follow rules but because he cares he wanted to experience the lives of his believers and the difficulties they incur so he sent Jesus. Jesus was the ideal of moral goodness for humanity; he displayed the right way in which people should treat each other and how to worship God, and this was recorded and passed onto future generations by it being retold in the bible, even today people can still read it and gain knowledge of Gods sacrifice. The form of good described in the bible is very different from Platos form of good; Platos form of good was perfect and it didn’t exist on Earth it existed in the realm, making it a concept and not personal to anyone, Platos form of good doesn’t take an interest in situations or in life, it just simply exists, where as the idea of ‘Gods good’ in the bible focuses almost entirely on moral behaviour. It is concerned that humanity should be making the right choices to life by and always aims to be good. Plato’s form of the good is perfect, but because it doesn’t physically exist what ever goodness is on earth is only of copy of the ideal thus making it imperfect when it is practiced. So whatever you think you are doing is good, it is not. However God believes that everyone can be morally good thus living their lives accordingly. As soon as God creates humans he gives them rules of follow, they are to take responsibility for the earth he has created and not take from the tree of knowledge. This shows that he cares not for worship being their main duty, but he takes an interest in their lives. Gods goodness is also shown through his love in the bible, God gives humans free will, to make their own moral decisions but he clearly sets out what is right and what is wrong. However he doesn’t force them into obeying those rules, he is loving and lets them choose for themselves, this is an act of love. He knows that because he has made man in his image (Genesis 1:27) they are like God and they know what is expected of them. Even thought they haven’t been socialised they still know what is morally right. Plato would agree with this statement because he believes we all have knowledge of ideal forms from birth. God commands things to be good because he is omniscient and knows all. So everything that he commands will be perfect, good and loving.

Boycotts, Sanctions and Embargoes

Boycotts, sanctions and embargoes have been used for a very long time by the government to maintain social order. Although their use is characterized by lack of democracy, autocratic leaderships as well as dictatorial leaderships, the three terms have come to be recognized as international tools of dealing with rogue nations especially when such are applied by the international community through world recognized bodies such as the UN.While boycotts refer to the act of desisting from using a certain product of engaging in relationship with a given organization or individual it may also be applied to individuals such as presidents and political leaders as a means of coercing such to comply with the given code of conduct . Boycotts, sanctions and embargoes as applied to South Africa during the apartheid era were used as tools of suppressing the apartheid rule to recognize the rights of the blacks in South Africa. Boycotts, sanctions and embargoes are only effective if there is internati onal solidarity on the dimension on which they can be applied.For such tools can never be effective if applied in small proportions. Beginning in the late 1960s throughout to the early 1990s the international community put pressure on the apartheid rule in South Africa to recognize the rights of the blacks in South Africa. The successive handover of independence to South Africans can be partly attributed to the effectiveness of the boycotts, sanctions and embargoes. The history of boycotts, sanctions and embargoes can be traced back to the 1700s with colonial boycotts of British trade goods during the colonization of America by the Britains .In the 1800 boycotts were evident and were successfully used as a tool to fight slave trade when different nations such as France, the Balkans and the Americas called for their population to boycott and resist from buying goods or products originating from slave fields . This led to the colonial masters to understand the dissent and dislike of s lave trade as a practice. This amongst other factors can be used to explain the eventual abolishment of slave trade in late 18th century.Boycotts were used by the anti-apartheid movement in two folds, either as a threat or an actual action aimed at eliciting the desired reaction from the apartheid rule to hasten the hand over of independence to South Africa . The pervasive nature of the boycotts made the boycotts to be viewed by the apartheid movement as one of the effective tools in that whenever boycotts were called either from the international community or by the south Africans themselves it would deal a big blow to the smooth functioning of the apartheid government.This was the desired effect on the government given the ability of boycotts to disrupt the normal functioning of government. For instance, the South African apartheid government depended on exports of products such as gold, diamond and uranium and therefore successful boycotts meant that the apartheid government woul d be denied the much-needed income to carry on its governance issues .Boycotts were so effective in South Africa such that they are classified as one of the greatest factors which led to the fall of the apartheid regime considering the fact that South Africa relied on export of its goods to earn foreign exchange. The anti-apartheid in South Africa played a critical role in ensuring that the boycotts received international recognition hence the reason why much of the campaigning was directed towards achieving official state sponsored international support.International anti-apartheid movement as it applied to South Africa was founded on tenets such as the belief in the right of every human being to fundamental right to freedom, self-rule, the right to every state to be independent, the right to recognition and upholding of every people’s culture and beliefs as well as the social and moral responsibility of the international community to fight apartheid irrespective of who prac tices it or who perpetrates it. The above tenets formed the basis for the international anti-apartheid movement and were consequential in the subsequent defeat of apartheid in South Africa.International solidarity is manifested in the ability of nations of the world to join together and advocate for a common goal . In regard to an apartheid movement in South Africa solidarity was demonstrated in sanctions and embargoes enforced by the international community to fight apartheid. In that sense the international community shows the intention to decapitate the legal framework with apartheid rule upholds as a means of sustaining the economic dominance over people.In the case of South Africa the Boers segregated Africa by making sure that the quality of education they received was insufficient to guarantee them good position in the labour market . This greatly relegated the natives to abject poverty in that they were economically not a match to the Boers. Apart from denial of access to ed ucation, the native South Africans were denied equal opportunities even in situations whereby they possessed equal qualifications to those of the whites. In addition, the apartheid rule dictated where the Africans could own property as well as what kind of trade they could conduct.This meant that economically, the Africans were at a disadvantage. At the policy level all policies were biased against the Africans and this meant that it was very hard for them to achieve the economic independence required to wage any meaningful ‘war’ against the mighty white rule. This shows how the Africans were incapable of successfully fighting apartheid on their own. Without international solidarity as demonstrated in the international apartheid movement the native South Africans would not have achieved independence.Where the Africans lacked the economic power to fight apartheid, the international community showed solidarity by enforcing sanctions, which would greatly reduce the whiteâ €™s economic prowess . Pressure from the international community led to the call of boycotts and expulsion of South Africa from participating in the international sporting events . This was too much for the apartheid rule to bear as embargoes such as expulsion from world sporting events and the calls for boycotts of the consumer goods meant that South Africa was slowly drifting away from the international community .Even before the official handover of independence to the South Africans the impact of the international community intervention was evident and by 1985 the apartheid rule started doing away with some apartheid practices such as forced ejections from homes, classification based on colour, as well as the denial of equal opportunities . As the internal resistance waged by the South Africans through their umbrella party ANC sufficed international relations worsened as the sanctions, embargoes and boycotts were unbearable to the apartheid rule.The support from the internat ional community accorded to the native South Africans acted as a morale booster and as a result the native South Africans took the fight against apartheid a note higher as all social groups took to the fight. As a result of international solidarity in calling of the eradication of apartheid in south Africa, the natives regained confidence and the fight against apartheid changed tactics from confrontational needs to more subtle means such as freedom songs, as well as the use of black owned media to produce films which called for the end to apartheid .In the contemporary society international solidarity contributes largely to political struggle. This takes other forms other than embargoes, boycotts and sanctions for instance, international recognition of democratically elected governments. For example, in the present day Somalia, it is the leadership, which gains international support, which enjoys credence and credibility. For instance, the Islam court government could not successful ly lead in Somalia because it lacked the support of the international community.International solidarity calling for the recognition of the democratically elected leadership lead to the ousting of the Islam courts’ led government barely six months after it had seized power from yet another leadership; the tribal led government. The case of Somalia clearly shows that international solidarity can play a role in winning struggles not only the struggle against apartheid but also other struggles against terrorism, colonialism as well as dictatorial regimes.However, there is a need for caution in how the international community plays its role when it comes to intervention in conflict situations. There is evidence that most international actions are informed by the leadership of specific groups as opposed to being informed by the need for impartiality, fairness and the observation of international law. The moment international community degenerates into a tool for certain groups in the struggle, the effectiveness of the international community to fight against oppression of a given people whether in apartheid, colonial or occupation.The international community should base their support on any given group on merit but not other factors such as on the basis of friendship with the leadership of a given struggle movement. The international community has in the past made grave mistakes by supporting struggle leaders who later turned out to be no better than the oppressive powers. This can be clearly demonstrated in the case of leaders who have taken over from dictatorial regimes with the full support of the community only to turn out to be worse than the ousted regimes.For the official leadership of any struggle to receive international support, it must clearly demonstrate its ability to end aggression once it takes power. Such official leadership must have put in place proper mechanism to deal with issues of poor governance, which often lead to difficulties in lea dership once such a struggle movement, takes power. It is therefore paramount that the international community serves the role of a mediator rather than actively being involved in the political activities in any given struggle.Sanctions, boycotts and arms embargoes have been criticized for going in contravention of freedom and autonomy of states especially in cases whereby the sanctions, boycotts and embargoes are imposed on independent sates for reasons ranging from; failure to honor some demands by donors which may not be in the best interest of such nations or in other cases where embargoes, sanctions and boycotts are solely motivated by the need to exert influence over a regime which has fallen out of touch with the wishes of western powers.For instance, the world is currently witnessing a situation whereby there is a tendency by the United States of America to endorse boycotts and sanctions to nations which fail to support it or collaborate with it on fronts such as the war aga inst terrorism. This leads to questions on how appropriate it is for the United States of America and other developed Nations to dictate to independent nations on how they can handle their internal affairs.For example, the sanctions imposed on Iran solely on grounds that, the country is developing weapons of mass destruction are a clear indication of how sanctions, boycotts and embargoes can be imposed at will by the powerful nations to the detriment of militarily and economically weaker nations. This has been a cause of tensions in the Middle East region and it threatens to get worse and spill into an international conflict. Embargoes lead to the suffering of citizens whose country is brought under sanctions.In addition, embargoes, sanctions and boycotts increase vulnerability for such a country to face external attacks if arms embargoes are imposed. The above clearly demonstrate that, in as much as sanctions, embargoes and boycotts are useful in containing the capacity of dictator ial regimes, apartheid regimes and rebel movements, if not well regulated, they can lead to atrocities against the people they are meant to protect or liberate. Where sanctions, embargoes and boycotts are imposed haphazardly, citizens suffer. In addition, the countries under arms embargoes become more vulnerable to attacks.In addition sanctions, arms embargoes, and boycotts can lead to heightened regional and international relations characterized by tensions. There is a need to de-emphasize the use of sanctions and embargoes and concentrate on other methods of intervention in times of crisis. While sanctions, embargoes and boycotts can create an opportunity for abuse of human rights, abuse of independence of states and unnecessary interference in the running of internal affairs of independent countries, other alternatives such as negotiations can work marvelously and cause less undesired effects.In addition, an alternative such as diplomacy is les expensive to implement in the long run. Diplomacy is usually given a wide support by nations of the world compared to sanctions, boycotts and embargoes. For instance, although there are sanctions in place against the current regime in Zimbabwe specifically targeting the leadership of President Robert Mugambe, not every nation in the world supports the measure as some countries like China have gone ahead with healthy trade ties with Robert Mugambe.This clearly indicates that, sanctions are not always ideal and must only be applied selectively as opposed to being applied blatantly. In conclusion, it is clear from the discussion above that international intervention in form of enforcing boycotts, sanctions and embargoes against the apartheid rule in South Africa was effective in the fight and eventual defeat of apartheid. The international campaign, which saw South Africa being banned from participating in international sporting events as well as the calls for boycotts of South African products, was greatly successful a s a tool to fighting apartheid.At the center of the struggle against apartheid was the apartheid movement, which coordinated the anti-apartheid struggle and advocated for the imposition of embargo, sanctions and boycotts. The case of apartheid struggle is a clear demonstration of the power of international solidarity in relation to the politics of a particular struggle and how international solidarity can greatly influence the outcome of the given struggle. Reference Lodge, T. 1983. Black Politics in South Africa since 1945.Johannesburg; Ravan Press. Mandela, N. 1994. Long Walk to Freedom. Abacus. Meli, F. 1988. South Africa Belongs to Us: A History of the ANC. London. James Currey. Robert, Innes 2006. A Theory of Consumer Boycotts and a Symmetric Information and Imperfect Competition. Economic Journal. Robert, Innes 2006. A Theory of Consumer Boycotts and a Symmetric Information and Imperfect Competition. Economic Journal. Seagal, R. ed. 1964. Sanctions Against South Africa. Pengui n.

Analysis Of The Things They Carried - 1120 Words

Scars From Vietnam: An Analysis of a Soldier’s Connection With War Itself in The Things They Carried. â€Å"War is like love, it always finds a way.† -Bertolt Brecht War , like love, is always present can be a person’s worst nightmare, since it always finds ways to emotionally or physically impact one’s life. Mary Anne and Norman Bowker in Tim O’Brien’s The Things They Carried both possess a strong sense of self certainty, however the war challenges their beliefs by forcing them into extreme situations and thus making them more physically and mentally attached to the war. Mary Anne is seen as a happy and†¦show more content†¦This causes her to become more attached and dedicated to the war. As the days go by, Mary Anne is becoming more distant from Mark Fossie and more attached to the war. This is obvious when Mark Fossie asks her if she wants to leave Vietnam and she tells him that she does not want to leave, since everything she needs is in Vietnam. Later on, Mary Anne starts joining the Greenies, which is a group of elite army soldiers, who fight in the war. Mary Anne disappears and Mark Fossie ends up finding her with the Greenies, completely changed by the war and a different person. â€Å"Quietly then, she stepped out of the shadows†¦ For a long while the girl gazed down at Fossie, almost blankley, and in the candlelight her face had the composure of someone perfectly at peace†¦Ã¢â‚¬â„¢You re in a place’, Mary Anne said softly, ‘where you don t belong.’... Rat listened for a long time, then shook his head. ‘Man, you must be deaf. Shes already gone.’† (O’Brien, 105-107) As portrayed in the novel, Mary Anne is clearly too attached to the war and cannot leave Vietnam. She leaves Fossie for the war and joins the Greenies, since she cannot move on, for she is held back, due to the war. In a way, Mary Anne is a representation of war itself. She is an example of what war does to a soldier and how it can greatly impact their life, not letting them move on. Norman Bowker comesShow MoreRelatedThe Things They Carried Analysis883 Words   |  4 Pagesin his short story â€Å"The Things They Carried,† using personal experiences from his time serving in the Vietnam War. Jimmy Cross, the main character who did not believe in the war, was drafted in June 1968. Being commissioned to a foreign territory to fight for your life and the freedoms of others is a life changing experience. Soldiers often bring items from home that give them hope of motivation to survive in order to return home. The short story â€Å"The Things They Carried† gives an insight on whatRead MoreAnalysis of The Things They Carried1048 Words   |  5 Pagesquestion of its worth. Usually when someone has done something honorable they know it and accept it as is. However in this case O’Brien feels that the cost of earning the honor is too great to be justified even if everyone believes he did the right thing. O’Brien illustrates the uncertainty of the war in Vietnam by alternating clear references of beauty and gore. The butterfly and the â€Å"small blue flowers shaped like bells† he mentions show the stark ugliness and abruptness of death in the midst ofRead MoreAnalysis Of The Things They Carried 1106 Words   |  5 PagesBeginning. Thematic Statement: â€Å"The Things They Carried†- The mental and morale that a person go through is intense because it becomes the fundamental that will be throughout the whole story. 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Millions of our youth were forced to leave their home and carry inconceivable burdens. Thus, as a Veteran, Tim O’Brien can depict thoroughly their burdens in â€Å"The Things They Carried†. His story brings us back to war-torn Vietnam and First Lieutenant Jimmy Cross and his platoon. Cross is the commanding officer; however, he does not co ncentrate on the war but on his unrequited love. As a result, a Viet Cong kills one of hisRead MoreRhetorical Analysis of the Things They Carried1537 Words   |  7 PagesMichelle Zhang Dr. Bloomquist 2/13/2015 Rhetorical Analysis A Whole New World: Construction and Destruction in The Things They Carried While the Vietnam War was a complex political pursuit that lasted only a few years, the impact of the war on millions of soldiers and civilians extended for many years beyond its termination. 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The novel acts as a response to the era it discusses by solidifying the un-generalized version of war through fictional anecdotes from the narrator and characters. The truth is never portrayed through historic context or media, and with this novel, the author was able to reciprocate the emotions felt by soldiers from the graphic scenes or actions envisioned/written. 3. FactorsRead MoreAnalysis Of The Book The Things They Carried 1409 Words   |  6 PagesDenali Dickson Butler July 22, 2014 Long Form I. The Author and His Times: 1. Birth- October 1, 1946 to present 2. The Things They Carried was published January 1, 1990. This novel discusses stories from the Vietnam War, written many years afterwards. The book shares stories from several different people during the war and shares the truth as they remember it. 3. The factor that influenced the author in his decision to publish this novel was his desire to share his stories with the world. StoriesRead MoreAnalysis Of The Novel The Things They Carried 1034 Words   |  5 Pagesto another it is a fictional piece of literature meant to teach or entertain its audience. Others may go so far as to argue only the truth is of importance in a story. Tim O’Brien expands on the true significance of a story in his novel The Things They Carried. He uses the scene of a real war with fictional additions to convey the message of the brutality of war, emphasizing the idea of the truth of the story being irrelevant. Similarly, in J. D. Salinger’s novel, The Catcher in the Rye, Holden utilizes